Why Homes FOR SALE
Don't Sell and What to Do About It
The purpose of this page is to Help Home Sellers realize there is a right way and a wrong way to get a Home SOLD. Rest assured, there is hope, in fact, your home may have been one of the more desireable homes out there.
We Understand when you were ready to sell your property you took the time to assess your desire to sell and went with the agent and company you felt most comfortable with. Obviously your home did not sell and here you are.
So, the questions is - Why Didn't Your Home Sell?
Facts About Listings That Expire or Are Withdrawn
Most Sellers first instinct is to blame their agent when their home does not sell, this is natural, afterall, they were supposed to sell it, right..?
Nearly 15% to 25% of all listings do not sell.
The market rejects them.
In other words, the market did not accept the Marketing Effort, the Price, the Condition, the Location, or a combination of these areas—perhaps all four of them!
The good thing is that you control two of these areas: Price and Condition. We control one: Marketing Efforts.
Marketing Effort
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Staging and Pricing Strategies |
For |
Tube or Box with Flyers and Distribution of Flyers in Neighborhood |
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Flyers in House/Comment Cards |
Multiple Listing Service |
Web Listings with Virtual Tour |
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Open House Program |
Track Showings/Collect Feedback |
Extensive Internet Advertising |
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Property Caravans |
And more! |
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Condition
A hundred dollar bill is a great metaphor: they all look good, but people will always choose the nice, clean, crisp one over a dirty wrinkled one. How does your house look to others? This is the crucial important difference between Showing condition and Living condition.
Being overpriced is usually the reason a home did not sell, but condition will help determine what the market is willing to pay. Remember that YOU control price and condition. The wrong price attracts the wrong buyers. It creates a bad reputation for the house in the market place and makes properly priced homes look even better. Would anyone intentionally put their home on the market to help sell the competition?
Location
Nobody can do a thing about their location except to accent the positives and minimize the negatives.
The FACT is there have been many changes to our markets in the past year and some agents have not been able to adapt.
Get The FACTS
Over the past few years our economy has grown and our real estate markets have flourished. Since the "Mortgage Market" crisis began taking hold mid 2007 there have been many changes to how real estate business is done.
The FACT is, our economy is growing, jobs are up, and rental rates are increasing. If you consider this and see that Interest rates are still historically low, you see that now is a good time to sell.
Since we know homes are still selling and the economy is good, the remaining questions is:
How Is Your Market Affected?
Most Sellers don't realize the main thing standing in the way of their sale is them.
Lets face it, we all spend our years making our homes feel like home. The reality we tend to ignore when it is time to sell is that everyone will not have the same taste and style as you do. I mean, everyone has good taste, right?
Unfortunatly this is not the case. Time after time it has been proven that less is better.
Please click "Contact Us" for further information on why homes do not sell and how we can help you sell your home.
Kevin Carr Realtor Homes for Sale Loudoun Northern Virginia Ashburn Leesburg Sterling Purcellville Hamilton Waterford Why Homes Do Not Sell
